It’s the dollar equivalent of your organic traffic, calculated using what that traffic would have cost if purchased via Google Ads. We multiply the number of non-paid clicks gained by the average CPC (cost-per-click) for each keyword in your agreed-upon set.

Example: 1,000 new clicks × $5 CPC = $5,000 in Organic Traffic Value.
You only pay less than 50% (depending on the plan you choose) of the PPC (pay-per-click) value — not the whole thing.

The fixed fee licenses our predictive search engine platform — the technology that powers your strategy. It also enables your agency or internal team to act on accurate forecasting: technical audits, content roadmaps, link flow models, AI modeling, testing, and more.

The performance fee only kicks in after you see measurable organic growth. You're not paying for effort — you're paying for verified outcomes tied to revenue potential.

We don’t charge for traffic losses — only for net gains. And because our platform simulates how search algorithms work, we proactively adjust for updates. This minimizes volatility and lets you stay ahead of the curve.

Never in the first 60 days — that’s our Performance Grace Period.

This gives us both time to analyze your site, implement changes, and ramp up without adding pressure to your budget. From month three onward, performance fees apply only if we grow your traffic.

We track everything using transparent, third-party benchmarks, including Google Ads CPC data. You’ll have full visibility into what changed, what drove performance, and how value is being calculated. No black box — just measurable, accountable growth.

Perfect. We’ll collaborate! We can certify your current agency as a Market Brew Partner, giving them access to our modeling platform and training so they can implement our recommendations. No need to switch providers — we’re here to enhance the strategy and make results measurable.

Our search engine modeling forecasts which optimizations will improve rankings, and we track the actual performance against those forecasts. We only claim credit for traffic gains that align with your agreed keyword set and are clearly tied to implemented recommendations.

No problem. You can start with a fixed-fee-only model to experience the power of our search engine simulations first. Once you’re confident in the predictions and outcomes, you can transition into a full Performance Plan with upside participation. Contact us directly to learn more.

Yes — 12-month agreements are required for Performance Plans. Why? Because organic search isn’t an overnight game, especially when outcomes are tied to measurable ROI. Our platform provides predictive insights, but it takes time to implement, iterate, and compound results.

By committing to a 12-month horizon, we can:

• Establish reliable traffic benchmarks
• Implement recommendations at a sustainable pace
• Account for search engine update cycles
• Tie performance fees directly to real, sustained growth

It also protects you: we don’t charge performance fees until you see verified traffic gains. The 12-month term ensures we’re aligned long enough to deliver the results you’re paying for — and not just short-term bumps.