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What is SEO Forecasting?
SEO forecasting is analyzing collected data to identify patterns and using the information to predict how well your SEO efforts will pay off. The application of SEO forecasting data helps determine your strengths, shortcomings, and trends. Collectively, these data points set expectations for conducting your SEO.
With SEO forecasting, the potential of all optimization efforts increases. It’s not a magical formula; it’s an analysis based on the information you’ve either previously captured or can quickly gather.
The only difference is that now you aren’t just using that data to create your next SEO campaign. Instead, you’re using the information to predict the trends for your next SEO campaign while giving you a much stronger start.
How Do You Forecast SEO?
SEO professionals with years of experience know that forecasting SEO includes several parts.
- Statistical Forecasting
- Google Analytics
- Competitive Analysis
Keyword forecasting uses keyword search volume and average click-through rate (CTR) to determine website traffic. It requires knowledge of the estimated search volume that a target keyword gets each month and the average CTR for each position.
Use historical data and mathematical formulas to predict how organic traffic will develop in the future. Look to statistics of the past to forecast trends in the future.
Google Analytics is a tool that tracks SEO data, records it, and reports it to marketers. Because Google is the most popular search engine in the world, this data is reliable in its accuracy when determining who is clicking on what and when they’re clicking on it. This information can help you figure out the why.
Pretending you live in a vacuum is the quickest way to stagnate results. Analyzing your competitors’ SEO trends and strategies is an effective way to understand the market’s current state. A competitive analysis allows your company to identify new growth opportunities.
Google’s helpful content update makes it clear the relevancy of the subject to your existing website content impacts your ranking potential. Through advancements in AI, you can now forecast how your content will perform, given your current authority on this topic.
Why is Forecasting SEO Important?
Marketing is an ever-shifting industry where trends are born and die at the drop of a hat. It’s not enough to have known how to do it in the past. Nor is it enough to know how to do it in the future.
The best marketing companies predict what they’ll have to do in the future and create strategies based on these predictions.
It may be a $100 term, but “forecasting search engine optimization” is another way to understand the audience. Specifically, understand how to alter your SEO projects to keep up with future audience trends.
Congratulations if you’ve thought about how your SEO efforts will age or how people’s feelings toward specific ideas and approaches may change. You’ve already taken part in SEO forecasting.
Not a complete form of forecasting, but it’s still there. It’s already a part of your SEO mindset.
The next step in the process is understanding how to hone it.
Making SEO Forecasting Easier
Minimizing data reporting mistakes is vital for effective SEO forecasting. You’re likely to find an AI-powered platform during your research claiming to assist you in your efforts.
Many of these platforms are deeply involved, requiring previous expertise, a lengthy learning curve, and a long time to sift through the data before providing the necessary answers.
Market Brew is a powerful AI solution designed for busy marketers who want answers, not more work. Through search engine modeling, Market Brew provides a thorough, streamlined answer to any SEO problem, delivered promptly.
Market Brew is a search engine that can behave like any search engine worldwide. This revolutionary feature is one of the most helpful SEO innovations ever developed, allowing marketing professionals to experience full simulations of their SEO in a controlled, easy-to-use environment.
Market Brew allows its users to discover and improve their websites based on its findings in 1.5 hours, an average of 60 days faster than other platforms.
It is user-friendly for beginners, in-depth and robust for experts, and the platform offers on-site expert training for your SEO team, ensuring that everyone is up to speed. If you’re looking to make the process of SEO forecasting incredibly easier, Market Brew is the answer.
How to Improve SEO Forecasting
Now that you have a better understanding of SEO forecasting let’s walk through how to go about it, including how to simplify the process. Let’s find the best and most advanced ways to forecast SEO.
As with most things in life, the best ways are usually more advanced and further involved, but any SEO professional you talk to will agree that these are some of the best ways to forecast SEO.
Perform a Comprehensive Website Audit
The first step to content marketing is optimizing what already exists on the website. As an aspect of technical SEO, a comprehensive website audit analyzes a website to see how it performs in certain areas, why those areas perform that way, and what you can do to improve them.
No change you can make to your SEO strategy will bear fruit if the issue is with the website itself. If your SEO strategy doesn’t lend itself to the structure of a website, then it won’t matter how good it is.
A comprehensive website audit can help you bring your website’s features and SEO into alignment, helping them both improve.
Consolidate Existing Website & Search Data
As for most marketing efforts, data will be at the core of your SEO forecasting. From long-form historical data to CTR, search engine metrics, and beyond. The more useful data you have, the better your forecasts will be.
Have you ever noticed fluctuating traffic levels on your website but couldn’t explain why? Data from your SEO forecast can reveal this mystery.
Use AI SEO Forecasting Tools
Many AI SEO forecasting platforms use similar tools across their software. These SEO tools aim to track SEO traffic and discover keyword search volume.
Some AI platforms format the gathered data into graphs and charts or deliver it in a CSV file. Others include a tool that sends collected reports to your inbox without requesting it, meaning you can analyze the data as soon as it’s available.☯
SEO Forecasting Checklist
Keeping a checklist to go over the bigger data points you want to analyze through SEO forecasting can be a great way to further focus your efforts. This will allow you to more accurately predict the organic traffic growth of your efforts. The SEO forecasting checklist you should likely start with will contain:
- Setting up accounts to gather analytic data.
- Finding an AI-powered platform to analyze that data.
- Conducting keyword research through search engine analytics.
- Performing technical SEO on your website through a comprehensive audit.
- Using the gathered data to optimize your website’s content, SEO, and future campaign strategies.
Eventually, you’ll be about to create your own personalized SEO forecasting template and predict future traffic for your business.