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Market Brew

SEO Testing Platform Features

Market Brew's SEO software offers users the ability to test and forecast their SEO process.

Imagine being able to A/B test every SEO change to see what would happen before Google sees it.

Business owners, SEO directors, and marketing professionals can preemptively test content marketing and website changes in their calibrated search engine models to forecast ranking changes to their landing pages. 

In a world full of SEO gurus and prognosticators, it's the closest you'll get to an SEO Services Guarantee.

testing features

Standard on every Market Brew Account.

Successful SEO testing begins with:

  • Evergreen Googlebot Crawler
  • Blink JavaScript Rendering Engine
  • Automatic calibration for all of your search engine models using a process called Particle Swarm Optimization (PSO)
  • Continuously updated search engine algorithms which are finely-tuned during the PSO process
  • Rapid A/B testing capabilities: wait days not months for ranking feedback
  • Auto-generated task-by-comparison, only beginner SEO knowledge required
  • A complete CRM solution called SEO Teams to authorize data for your 3rd party users
  • Track historical data for every algorithmic input / output, great for diagnosing search engine penalties
1

Top Tasks

Auto-generated "task by comparison" list that compares your landing page with the "outperformer" competitor landing page for each algorithm, with only beginner SEO knowledge required.
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Authorize and assign tasks to specific users utilizing an expert SEO CRM solution.

Market Brew Tasks
2

Technical Dashboards

The technical data for your website, as well as your competitor websites, including link scorecards where you can view all the modeled link algorithms and web page scorecards where you can view semantic algorithms like topic clusters.

Easy exporting of data to your favorite tools.

Market Brew's Website Dashboard
3

Link Flow Distribution

Instantly correct issues like Link Flow Imbalance and Internal Link Loss, using Market Brew's powerful link graph.

Strategically add Link Flow to important pages using the automatic Link Flow Finder tool.

4

Semantic Entity Graph

Know exactly how search engines see your Entity SEO.

Access Market Brew's powerful Knowledge Graph, along with a number of Natural Language Processing (NLP) technologies, to provide world-class named entity extraction and entity disambiguation.

5

Spotlight Focus

Discover what your landing page's topic cluster is, as well as the Expertise Score (the "E" in the E-A-T guidelines: Expertise, Authoritativeness, Trustworthiness).

Learn how to improve it leveraging Market Brew's Knowledge Graph and one of the most advanced link graph in the industry.

6

Market Focus

Discover why competitors are outranking the keyword algorithms using advanced content analysis and a powerful link scoring layer.

See how a basket of keyword clusters are calculated for each page, and how they effect your keyword rankings.

Market Brew's Market Focus Screen.
7

Anchor Text Graph

Reverse engineer your competitor's keyword strategy with the Anchor Text Graph.

See what the outperformers in this area of the search engine model are doing to affect how a search engine sees and ranks their content.

Market Brew's Anchor Text Finder
8

Query Scores

Market Brew's Query Layer uses the powerful Lucene Query Parser to simulate the real-time interface of a search engine, including complex features like query expansion and keyword injection.

Use your calibrated search engine model to view a query score breakdown for each result, and see why your competitors outrank you.

Learn more

What is an Analysis Group?

In Market Brew, we call our search engine models "Analysis Groups". This setup wizard uses years of best practices to streamline the creation of a search engine model for any search engine result page (SERP).

This process uses a genetic algorithm called Particle Swarm Optimization to transform our Standard Model into a calibrated model for that SERP.
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Market Brew's Radar Plot of Algorithmic Performance


The Analysis Group is designed to build a representative model of outperformers in each area of the search engine model (the #1 ranking site in a SERP is usually not the best in all areas). This allows you to (optionally) compare how a target URL scores against each outperformer, what its biggest weaknesses are, and what that target URL can do to overcome the statistical gap in that area of the search engine model.

Testing Changes With Your Analysis Group

One of the huge advantages of using a search engine model to discover optimizations is that each implemented change can be quickly tested to see how the model reacts.

Because of this new predictive model approach, you can now test quicker than ever before. But you must put this to good use: transition your thinking to a more agile approach: “iterate, test, iterate, test”.

Making a narrow set of related changes and then re-crawling helps you isolate changes and test the potential positive/negative effects of those changes.

Track Search Engine Algorithmic Updates

Track Search Engine Algorithmic Updates

One of the biggest challenges for corporate enterprise SEO teams today is understanding how algorithmic updates affect their specific search results. Market Brew automatically detects when the models diverge from the target search engine environment.

When Google updates its algorithms, Market Brew automatically re-calibrates itself. And because the search engine models store their bias/weight settings, users are then able to compare the settings before vs. after to determine which parts of the search engine model are now more or less emphasized.

Lightning Fast Data

Lightning Fast SEO Data

In Market Brew, once you have self-calibrated your search engine model to a target search engine environment, you can make a change and test the results within a FRACTION of the time of any other platform. Not using Market Brew to test your change? You'll have to wait 60 days (at best) for search engines to crawl every other site, score and update their search results (and your rankings) to find out.

professional Guarantee

World-Class Support

Investing in Market Brew technology is the best decision you will ever make and is the closest you'll get to an SEO guarantee.

Every corporate enterprise SEO account gets:

Dedicated Engineer

A dedicated solutions engineer that works with your SEO team to build your first predictive models.

Professional Training

Professional on-site training for your SEO team.

Consistent Validation

Consistent validation of your predictive models, every step of the way.

Quantifiable Data

An easy to execute, actionable plan, based on objective and quantifiable data.

leaders choose market brew

What Leaders Think About Market Brew

For one client, within 3 weeks, we were able to get them from position 80 to position 1 on Google, and that honestly blew us all away.

Neural Digital

We saw a huge spike in traffic...highly recommend it, one of the best marketing investments I've made.

Founder of RentLingo and Former Head of Growth, Nextdoor

Everyone who's doing Enterprise SEO should look at Market Brew. I've really fallen in love with their adaptive model approach.

CEO of Intellifluence

I've used it for several years in client sites and in-house...couldn't give Market Brew a higher recommendation.

Sr. SEO Strategist

Market Brew is like if Google Search Engineers had built a platform to show us exactly what Google wants to see.

Sr. SEO Strategist

U.S. Patent Nos. 8,447,751 and 9,245,037

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