SEO Testing Platform Features

Market Brew's SEO software offers users the ability to test and forecast their SEO process.

Imagine being able to A/B test every SEO change to see what would happen before Google sees it.

Business owners, SEO directors, and marketing professionals can preemptively test content marketing and website changes in their calibrated search engine models to forecast ranking changes to their landing pages.

In a world full of SEO gurus and prognosticators, it's the closest you'll get to an SEO Services Guarantee.

testing features

Standard on every Market Brew Account.

Successful SEO testing begins with:

Automatic calibration for all of your Ranking Blueprints using a process called Particle Swarm Optimization (PSO)
Continuously updated search engine algorithms which are finely-tuned during the PSO process
Evergreen Googlebot Crawler
Blink JavaScript Rendering Engine
Rapid A/B testing capabilities: wait days not months for ranking feedback
Auto-generated task-by-comparison, only beginner SEO knowledge required
A complete CRM solution called SEO Teams allows all of your partners to have access to your data
Track historical data for every algorithmic input / output, great for diagnosing search engine penalties

Top Tasks

Auto-generated "task by comparison" list that compares your landing page with the "outperformer" competitor landing page for each algorithm, with only beginner SEO knowledge required.
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Authorize and assign tasks to specific users utilizing an expert SEO CRM solution.

Technical Dashboards

The technical data for your website, as well as your competitor websites, including link scorecards where you can view all the modeled link algorithms and web page scorecards where you can view semantic algorithms like topic clusters.

Easy exporting of data to your favorite tools.

Link Flow Distribution

Instantly correct issues like Link Flow Imbalance and Internal Link Loss, using Market Brew's powerful link graph.

Strategically add Link Flow to important pages using the automatic Link Flow Finder tool.

Entity Modeling

Know exactly how search engines see your Entity SEO.

Access Market Brew's powerful Knowledge Graph, along with a number of Natural Language Processing (NLP) technologies, to provide world-class named entity extraction and entity disambiguation.

Topic Cluster Modeling

Market Brew's Spotlight Focus algorithm operates under the entity-based algorithm category, which forms part of the broader semantic algorithm arc that characterizes modern search engines.

Learn: How Search Engines See Entities: The Spotlight Focus Algorithm

Explore: Spotlight Visualizer

Keyword Modeling

Discover why competitors are outranking the keyword algorithms using advanced content analysis and a powerful link scoring layer.

See how a basket of keyword clusters are calculated for each page, and how they effect your keyword rankings.

Anchor Text Distribution

Reverse engineer your competitor's keyword strategy with the Anchor Text Distribution.

See what the outperformers in this area of the search engine model are doing to affect how a search engine sees and ranks their content.

Embeddings / SGE Modeling

Model the latest modern search engine algorithms surrounding Google's AI Assistant / Search Generative Experience.

See how each embedding chunk is searched for, and which content is biased by Google for each SERP.

Explore: SGE Visualizer

Query Scores

Market Brew's Query Layer uses the powerful Lucene Query Parser to simulate the real-time interface of a search engine, including complex features like query expansion and keyword injection.

Use your calibrated search engine model to view a query score breakdown for each result, and see why your competitors outrank you.

Ranking Blueprints

What is a Ranking Blueprint?

In Market Brew, we call our search engine models "Ranking Blueprints".

Ranking Blueprints are designed to model the internet graph surrounding an individual search engine result page (SERP) and all of the sites that appear on it.

Ranking Blueprints model a keyword and target URL, and are a control group that you can test against.

Ranking Blueprints use Market Brew's standard model of a search engine, combined with target rankings from a rank tracker, to produce a highly calibrated model of what that search engine is looking at.

They provide a recipe of algorithms for each SERP, a set of biases and weights that produce similar results to the target search engine environment.

This process uses a genetic algorithm called Particle Swarm Optimization to transform our Standard Model into a calibrated model for that SERP.
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The Ranking Blueprint is designed to build a representative model of outperformers in each area of the search engine model.

This allows you to (optionally) compare how a target URL scores against each outperformer for each modeled algorithm, what its biggest weaknesses are, and what that target URL can do to overcome the statistical gap in that area of the search engine model.

Testing Changes With Your Analysis Group

One of the huge advantages of using a search engine model to discover optimizations is that each implemented change can be quickly tested to see how the model reacts.

Because of this new predictive model approach, you can now test quicker than ever before. But you must put this to good use: transition your thinking to a more agile approach: “iterate, test, iterate, test”.

Making a narrow set of related changes and then re-crawling helps you isolate changes and test the potential positive/negative effects of those changes.
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One of the biggest challenges for corporate enterprise SEO teams today is understanding how algorithmic updates affect their specific search results. Market Brew automatically detects when the models diverge from the target search engine environment.

When Google updates its algorithms, Market Brew automatically re-calibrates itself. And because the search engine models store their bias/weight settings, users are then able to compare the settings before vs. after to determine which parts of the search engine model are now more or less emphasized.

professional Guarantee

World-Class Support

Investing in Market Brew technology is the best decision you will ever make and is the closest you'll get to an SEO guarantee.

Every corporate enterprise SEO account gets: