Release Notes

🌟 What’s New

Keyword Fueling

The Keyword Fueling is now live, completing the Market Brew workflow.

• Select a Target Site – Pick the website you want to optimize.
• Enter Your Hero Keyword – Define the core phrase for your campaign.
• Identify Your Competitors – Pull in competitor sites and capture their entire keyword universe.
• Build Your Keyword Cart – Add the keywords you want to pursue, preparing your mission fuel.

Your cart isn’t just a list of terms — it’s the rocket fuel for your Visibility Launchpad. Get ready to suit up.

🚀 The New Market Brew Workflow Is Now Complete

With this release, the full Market Brew journey is live end-to-end:

1. Keyword Fueling – Fill your cart with keywords and competitors.
2. Visibility Launchpad – Where keywords meet your content. Your Targeting Console prioritizes launch opportunities so you can identify your Launch Priority and go for launch.
3. Content Booster – Ready for ignition. Upload your brand documents, select your content settings, and let hundreds of Market Brew agents deliver a 7-stage pipeline of optimized, linked, enriched content — boosted into orbit.

👀 Sneak Peek: Light / Medium / Full Roast

This release also previews the new product line coming soon:

• Light Brew / Medium Roast – Self-serve experiences designed for teams who don’t want to wander into the Lab, Roastery, or Enterprise complexity.
• Full Roast – Enterprise customers already know the next level: taking missions from orbit into outer space with Ranking Blueprints, Mission Plans, and CRM re-architecture.

Enterprise customers now get an early preview of this new experience, with a general release planned for the near future.

💡 Why This Matters

• For Users Today: You can now take a keyword from concept to optimized content without leaving Market Brew.
• For Enterprise Customers: Get early access to explore the new Light and Medium experiences before public release.
• For Everyone Else: A clear glimpse of the future — SEO that feels like mission control.

‍Visibility Launchpad — Hide Targets + Starred Custom Keywords

TL;DR: Clean up your Launchpad by hiding targets you don’t care about, and instantly spot the keywords you added yourself with a ★ badge.

• Hide from view: In the Launchpad, you can now hide any target you don’t want to consider right now.
• Not deleted: Hidden targets are simply tucked away; all their data remains intact.
• Manage hidden items: Use Show Hidden to review/unhide at any time.

Why it helps:

Reduces noise so you can focus on the target(s) you actually plan to launch against.
‍
‍How to use:

• Open the target’s header and choose Hide (or use the overflow “⋮” menu, if present).
• Click Show Hidden at the bottom/top toolbar to restore.

2) Starred custom keywords

• ★ Badge: Any keyword you add manually now displays a star next to the term.
• Everywhere you work: The star appears in the Launchpad tables, selection carts, and keyword details.
• Exports & sorting: The star status carries through sorting/filtering and appears in exports as a “custom/added-by-you” indicator.

Why it helps:

Quickly distinguish your hand-picked ideas from recommendations and imports.
‍
‍How to use:

• Add keywords as usual; they’ll automatically get a ★.
• Hover the star for a tooltip (“Added by you”), where supported.

Notes & behavior

• Safe to tidy: Hiding a target does not affect calculations, saved work, or downstream tasks; it only changes what’s visible in your Launchpad.

Release Notes: Content Booster - Brand Bible (Stage 0)

🚀 New Feature: Brand Bible Generation

We're excited to introduce Stage 0: Brand Bible - a foundational step that ensures all your content generation is perfectly aligned with your brand identity from day one.

What's New

🎯 Comprehensive Brand Analysis

• Automatically extracts and structures your brand's voice, tone, visual identity, messaging standards, and style preferences
• Creates a detailed brand foundation that guides all downstream content generation
• Ensures consistency across all generated materials

📁 Source Document Upload
‍Upload your existing brand materials to inform the brand bible:

• Supported formats: PDF, DOCX, PPTX, TXT, MD, CSV, HTML, PNG, JPG
• File size limit: Up to 50MB per file
• Smart processing: Our system intelligently analyzes your documents to extract key brand elements

🌐 Intelligent Website Analysis

• Automatically discovers and analyzes your existing website content
• Downloads and interprets CSS files to understand your visual theming
• Incorporates your current brand presence into the analysis

⚙️ Default Management

• Set default source materials per customer
• Configure website-specific defaults
• Streamline your workflow with reusable brand settings

How It Works

1. Upload Brand Materials - Add your brand guidelines, style guides, marketing materials, and other relevant documents
2. Automatic Processing - Our AI agents analyze your materials and website to extract brand identity elements
3. Structured Output - Receive a comprehensive brand bible in JSON format with metadata, brand identity, positioning, and messaging guidelines
4. Content Generation - All subsequent content stages use this brand bible to maintain perfect consistency

The Result

Every piece of content generated will now align with your brand's:

• Unique voice and tone
• Visual identity standards
• Core messaging and values
• Target audience preferences
• Positioning statements

This update ensures that your brand's personality shines through consistently across all generated content, creating a more cohesive and professional output.

🚀 Visibility Launchpad Enhancements

We've added a few new features!

• Find Launchpad Easier – new menu link to go directly to the Visibility Launchpad.
• Add Any Keyword You Want – there's an add keyword button now that allows you to add any keyword you want to the list.
• Visual Enhancements – a more powerful illustration of your content gaps and missing pages.

✅ No action needed on your end...the system has already been updated and everything is live. You’ll simply notice the improvements as you continue using the platform.

🚀 Content Booster Available From AI Overviews Author

We thought we'd drop an easy way to create new content, right on your favorite embeddings content testing tool, AI Overviews Author!

🚀 New Status Page: Stay Informed About Market Brew’s Uptime

At Market Brew, we know that trust is built on transparency.
That’s why we’ve launched a new public status page where you can easily monitor the availability and performance of our services in real time.

🔗 Check it out here: status.marketbrew.ai

This page will provide:

• Live service status across all core systems
• Incident updates if any disruptions occur
• Maintenance notifications so you can plan ahead

Our goal is simple: to keep you fully informed and confident that Market Brew is running at peak performance.

Thank you for being part of the Market Brew community...we’re committed to delivering both reliability and transparency every step of the way.

🌟 Big News: A Major Upgrade for Faster, Smoother Performance

We’ve just made a big investment in the backbone of our platform...upgrading our database servers to give you a faster, more reliable experience.

Here’s what that means for you:

• ⚡ Double the Processing Power – moving from our old setup to the new system means more speed when you need it most.
• 💾 4x the Memory – smoother performance and fewer slowdowns, even when things get busy.
• 🔋 Next-Gen Architecture – a more efficient and powerful foundation that will keep us ahead of demand as we grow.

✅ No action needed on your end...the system has already been updated and everything is live. You’ll simply notice the improvements as you continue using the platform.

This upgrade is part of our ongoing commitment to investing in the best technology, so you can stay focused on results without worrying about what’s happening behind the scenes.

Thanks for growing with us. The best is yet to come. 🚀

🚀 Release Notes: Manual Ranking Blueprint Setup Enhancements

We’ve expanded the Manual Ranking Blueprint Setup workflow with powerful new capabilities to give you more precision and control in your ranking simulations.

🔍 Searcher Location (New!)

You can now specify the searcher’s location when building a Ranking Blueprint.

• Use the new Lookup Available Locations field to search and select from hyper-local regions (state, city, county, borough, even neighborhoods).
• The system applies this location to simulate how results appear for searchers in that area.
• This is a huge leap forward for local SEO—enabling you to test and optimize for hyper-local variations in search results.

Example use cases:

• Comparing ranking differences between “New York (City)” vs. “Midtown Manhattan (Neighborhood)”
• Tailoring landing pages and content strategies for location-based campaigns

🎯 Force Target Landing Page

When entering a Target Landing Page, you now have a new option:

• Force This Target Landing Page: ensures your chosen page is included in the ranking analysis, even if Google currently ranks a different page from your site.
• This is extremely useful when:
  • Launching new content from the Visibility Launchpad
  • Testing realignment strategies for underperforming pages
  • Validating SEO changes before they rank naturally

When unchecked, the system defaults to whichever page from your site naturally appears in the results.

⚙️ Location Hierarchy in Market Brew Models

To provide the most accurate simulation, Market Brew now applies location targeting in the following order of preference:

1. Keyword/Query Location – if the keyword itself includes a location entity with lat/lng
2. Searcher Location – if no location entity is in the query, but a searcher location is defined
3. TSEE Location – if neither keyword nor searcher location is available, the broader Target Search Engine Environment (e.g., Google US) applies

This ensures your simulations mirror the exact context of how Google interprets location signals in search.

✅ With these upgrades, you now have granular control over where the search is simulated from and which page is evaluated, unlocking new opportunities for local SEO dominance and content realignment strategies.

🚀 Release Notes: Visibility Launchpad

Launch Your Visibility Into Orbit

The Visibility Launchpad is Market Brew’s newest tool for identifying and prioritizing your site’s most valuable content opportunities. It shows you where your coverage is weak, what keywords you’re missing, and how to fix those gaps with the biggest impact.

🌟 What’s New

1. Pinpoint High-Value Content Gaps

• Compares your site against real-world search demand.
• Surfaces opportunities ranked by search volume, CPC, and semantic similarity.
• Provides a clear Opportunity Score so you know exactly where to focus first.

2. Immediate “Fix” Options for Every Gap

For each content opportunity, you can take direct action right inside Launchpad:

• Content Booster → Generate optimized, search-ready content aligned with Market Brew’s ranking signals.
• Create Ranking Blueprint With Target Page → Build an optimization strategy tied to an existing page.
• Create Ranking Blueprint With NO Target Page → Launch a new page strategy from scratch.

3. Accessing the Launchpad

• Available from the AdShifted Tool or from the Analysis Group screens under Data for each website.
• To enable: simply recrawl your site and allow at least one of its Ranking Blueprints to recalculate.

🎯 Why It Matters

With Visibility Launchpad, teams can:

• See exactly what’s missing in their content strategy.
• Take immediate, guided action with built-in fix options.
• Focus on the highest-value opportunities instead of chasing noise.

⭐ Key Message

The Visibility Launchpad transforms raw search opportunities into a clear, actionable roadmap. No more blind spots, no wasted effort—just precision targeting of the gaps that matter most.

👉 It’s not just visibility data—it’s your launch sequence for growth.

🚀 Release Notes: Content Booster

Overview

Market Brew is proud to introduce Content Booster, the new system-wide orchestrator that unifies every major component of our search engine modeling ecosystem. Unlike standalone AI writers, Content Booster serves as the control tower for embedding intelligence, passage-based ranking models, link equity algorithms, and entity/schema enrichment tools — delivering content that is competitive by design, and validated against Market Brew’s predictive models.

This release ties together the full optimization loop: PPC → AdShifted → Ranking Blueprint → Visibility Launchpad → Content Booster → Visualizers (AI Mode, AI Overviews, Spotlight, Link Flow), enabling SEOs to go from competitive gap detection to ranking-tested deployment inside a single ecosystem.

Access Points

Content Booster can be launched from multiple locations inside Market Brew for maximum workflow flexibility:

• AdShifted Tool – Run Content Booster directly after identifying high-value PPC-to-organic keyword opportunities.
• Visibility Launchpad – Activate Content Booster from visibility distribution insights.
• Main Menu – Access Content Booster as a standalone tool for direct content optimization.

New Workflow

Content Booster introduces a six-stage workflow, each stage editable and requeueable at any point:

1. Content Opportunity & Strategy – Define queries, audience, tone, and linking strategy.
2. Brief & Structure Generation – Create an SEO-optimized outline with headings and semantic clusters.
3. Draft Generation – Produce an AI-driven first draft aligned with style, tone, and embedding constraints.
4. Optimization & Alignment – Embedding analysis, section parsing, cosine similarity scoring, selective optimization, and SEO enhancements.
5. Internal Linking & Entity Enrichment – Insert internal/external links and schema markup via Spotlight.
6. Quality & Compliance – Grammar, plagiarism, accessibility, and brand voice verification.

Key Benefits

• Closed-Loop Optimization: Direct path from keyword opportunity → content creation → ranking test.
• AI with Guardrails: AI generations are constrained by embeddings, clusters, and search engine model signals.
• Smart Linking & Schema: Integrated link equity modeling and entity graph enrichment.
• Compliance Ready: Final checks for grammar, plagiarism, and accessibility before deployment.

Availability

Content Booster is available immediately to all Market Brew users.
Future versions will add deeper Blueprint integration, customizable similarity thresholds, and expanded entity schemas.

⚡ Next Step: Start from AdShifted, Visibility Launchpad, or the Main Menu to launch Content Booster and experience the full six-stage workflow.

• You can now filter the Business Name column using a clean dropdown menu — no need to type.
• The dropdown shows all available business names in alphabetical order.

New Feature: Understand Rankings Like Never Before with the New “Query Score” Column

• A new Query Score column has been added to the Ranking Blueprint screen.
• This score represents the master ranking score that powers the entire model — the higher the score, the closer the site aligns with the target query.
• Unlike Google’s black box, Market Brew lets you see the exact ranking distances between competitors.
• This transparency makes SEO forecasting more precise than ever — now you can calculate exactly how far you need to go to take the lead.

Want to know what’s holding you back from the top spot? Now you can measure it.

Flight Engineer Task Hours Update
All tasks have now been updated to use your Flight Engineer's task hours, which can be managed and adjusted under Crew Settings in your Flight Engineer account. This ensures that every task reflects the most accurate and personalized time allocations for your projects.

Coming Soon:We’re introducing a detailed breakdown of time allocations, allowing you to specify Technical Hours, Marketing Hours, and Consulting Hours for each boost factor. This will give you a sharper lens on where your efforts and resources are being applied.

AdShifted v0.7 Has Been Released: Smarter PPC Replacement Planning Starts Now

• We've redesigned the AdShifted workflow to make planning more intuitive and interactive.
• You can now simulate different PPC replacement scenarios directly in the tool.
• Adjust the % Traffic Replaced per Month and the % You Will Pay Instead to instantly see how billing changes based on growth.
• Whether you're easing into organic traffic or going all-in, you can model it all — no spreadsheets needed.

This update makes it easier to compare PPC spend with SEO investment and build a plan that fits your goals and budget.

NEW TOOL RELEASED: Missing Pages Finder

What It Does
‍Compares your site’s content against the link flow distribution of top competitor sites, surfaces the highest‑value competitor topics, and pinpoints the pages or topics your site is missing or under‑supporting.Highlights

• Link Flow Share: ranks competitor topics by their link flow share
• Top Competitor Page: click to open its AI Overviews Visualizer and inspect the embeddings driving its high score.
• Competitor Anchor Text: click to see the competitor pages using that anchor text
• Most Similar Page: shows your site’s closest matching page by cosine‑similarity; click to view its embeddings.
• Similarity Score: percentage score indicating how closely your content aligns with the keyword focus.

Quick Workflow

1. Select your domain
2. Run Missing Pages Finder—Market Brew pulls top scoring competitor topics and compares to your site.
3. Drill Down via clickable links to understand competitor context and your page matches.
4. Act on truly missing or low‑scoring topics by creating new pages or reinforcing existing ones.

Why You’ll Love It

• Prioritized Gaps: Turn competitor strategies into an actionable content roadmap.
• Deep AI Insight: Go beyond keywords—use cosine‑similarity to match topics by meaning.
• Seamless Exploration: One‑click access to visualizers and link lists for fast analysis.

Availability
‍Now live for all Market Brew license holders, for all new Ranking Blueprints.

New Feature: Direct Target Page Scoresheet Links Now Available

Target Page Scoresheet Shortcut
Location: Ranking Blueprint > Data Menu

Overview

We’ve added a convenient shortcut to the Target Page Scoresheet for every target page directly within the Ranking Blueprint interface. This allows users to instantly open the scoresheet for their target URL without navigating through multiple layers of the UI.

Benefits

* Faster Access: Jump straight to the detailed scoresheet of your selected target page.
* Improved Navigation: Located within the Data dropdown for seamless workflow.
* Streamlined Analysis: Easily verify on-page issues and alignment with the Ranking Blueprint expectations.

How to Use It

* Go to any Ranking Blueprint.
* Click the “Data” button at the bottom left.
* Select “Target Page Scoresheet” from the dropdown.
* The scoresheet for the target URL will open directly.

This enhancement is part of our ongoing efforts to reduce friction in the optimization process and make actionable insights more accessible with fewer clicks.

New Feature: Archived Optimization Tasks Now Available in History

Feature: Optimization Task Archiving
Location: Ranking Blueprint History > Snapshot Actions

Overview:

Previously, recalibrating a Ranking Blueprint would reset all Optimization Tasks — erasing your task progress and history. With this update, Optimization Tasks are now archived automatically at each recalibration and can be reviewed from the Ranking Blueprint History screen.

What's New:

* Task Archiving: All Optimization Tasks are now preserved when a Ranking Blueprint is re-calibrated.
* Historical Insight: View what was completed at each point in time — great for progress tracking and accountability.
* Easy Access: Just click the green “Optimization Tasks” icon next to any snapshot in the Ranking Blueprint History view.

Why It Matters:

* Track changes and improvements over time.
* Retain a historical record of completed work.
* Avoid losing context when recalibrating Ranking Blueprints.

This update is part of our broader mission to make SEO efforts transparent, measurable, and iterative.

AI Mode Visualizer Enhancement
We’ve enhanced the AI Mode Visualizer by adding Template URL support. Now you can easily specify a “template” webpage to analyze, streamlining how you reuse a reference URL across multiple prompt tests.

How the Template URL Enables Reverse Engineering of Fan-Out Prompts
The Template URL feature in the AI Mode Visualizer allows you to load a specific piece of content — typically a published webpage — as the baseline for prompt generation. Once the page is loaded, the system can analyze its text and embeddings to determine what advanced research prompts (fan-out prompts) could have led to or matched this content.

In other words, instead of starting with a master prompt to fan out new prompts, you start with the content itself, and the system uses it to infer:

* What kinds of exploratory research questions or comparisons would an LLM (like Google’s AI Mode) have needed to answer, that this page satisfies?
* Which deep or complex prompts would have retrieved or matched this content from a semantic perspective?
* How might a strategist have broken down the topic to arrive at this page as an answer?

By setting a Template URL, you are essentially telling the system:
“Given this page, reverse-engineer the prompts that would have discovered or justified it.”

This is powerful for:
* uncovering gaps in your coverage
* stress-testing whether your page would satisfy different high-level user intents
* and planning future topic expansions.

Enhanced Content Blended Similarity in Ranking Blueprints
The Template URL feature in the AI Mode Visualizer is now linked directly from all new Content Blended Similarity Tasks inside Ranking Blueprints.

When analyzing an outperformer landing page (for example, a top-ranking competitor), you can now:
* Set the competitor’s page as the Template URL — this loads its content as the baseline.
* Reverse-engineer the fan-out prompts that would semantically justify or retrieve that outperformer’s content.
* Use those prompts to build or refine your own blended similarity tests in your Ranking Blueprint.

This workflow helps you:
* Understand why the outperformer page ranks from a semantic-intent perspective
* Identify what deeper research questions their content answers
* Design content or topic expansions that target the same semantic cluster
* Calibrate your internal linking and page focus to match (or exceed) their coverage

By using the Template URL with your content blended similarity task, you gain a systematic way to deconstruct a winning competitor page and reconstruct an even stronger strategy in your own content ecosystem.

Webpage Scoresheet Upgrade

We are excited to announce new enhancements to the Webpage Scoresheet screens within the Content Analysis module. These updates are designed to give you deeper, more actionable insights into your content duplication and clustering analysis:

External Links Added‍

All duplicate page listings in both the Content Embedding Duplication and Top Embedding Cluster Duplication views now include external link icons. This allows you to quickly navigate to the duplicate pages for easier inspection and validation.

Direct AI Overviews Visualizer Access

You can now click on any % Similarity value in the scoresheet to launch the AI Overviews Visualizer.

For Content Embedding Duplication: This shows you the blended similarity view, directly highlighting duplicated segments within the full embedding space.

For Top Embedding Cluster Duplication: This will display the cluster analysis view, specifically comparing Cluster #1 from the source page against Cluster #1 from the duplicate page, helping you understand the most impactful cluster overlap.

These enhancements make it faster and simpler to trace, review, and remediate duplicate content issues with precision.