The SEO Software Testing Platform

The Future of SEO – See Tomorrow’s Rankings Today
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Market Brew offers more than just advanced SEO software—it's a complete solution supported by a team of search engineers, account managers, and solution specialists.

Trusted by over 60,000 brands since 2006, we empower SEO teams to optimize and grow their rankings with precision.

Our proprietary search engine models built over the last decade give a unique view of algorithmic changes and trends. Our technology tracks the shifting patterns in search engine algorithms, allowing us to stay ahead of changes and adjust your strategy before they impact your rankings.

With Market Brew, we prioritize the optimizations that matter most and guide your team through execution, enabling you to forecast your search engine rankings and achieve sustainable growth.

HOW DOES IT WORK

How Does Market Brew's SEO Software Work?

Market Brew's SEO software is backed by a search engine model that was built by search engineers, and designed to be highly adaptable. It is engineered to be able to calibrate itself to behave like any search engine in the world.

It's search engine models mimic the algorithms and ranking factors of any search engine, providing users with a completely transparent view of why sites are ranking, which algorithms are responsible, and which sites are outperforming for each algorithm. We are constantly updating our modeled algorithms to the latest technologies. Visit our AI Overviews (AIO) Visualizer to view an example of one of our latest family of text-classifier algorithms, embeddings.

Market Brew allows you to build calibrated search engine models for any search engine, and understand algorithm trends and biases for a wide variety of search intents.

Market Brew's unique approach, paired with genetic algorithms, allow you to instantly discover statistical gaps between your landing pages and the outperformers for any search engine result page (SERP).

This allows you to efficiently implement the biggest levers available by prioritizing tasks based on what they do to the model.

And when you are done testing, you'll be able to forecast your rankings on that search engine, using the model as a proxy.

Market Brew's SEO software is built with machine learning algorithms that can process and analyze large amounts of data in real-time, using some of the most powerful Amazon AWS servers today, providing users with the ability to instantly unit test their optimizations and get feedback months ahead of traditional approaches.

Market Brew is designed to be user-friendly and easy to navigate, with a task-by-comparison approach that makes it a scalable SEO software tool for businesses looking to compete with smaller SEO teams.

Calibrated Algorithms

Think of it as a search engine that can calibrate its own settings using machine learning to behave like any search engine you want.

Market Brew continuously introduces all kinds of algorithms as modern search engines continue to advance. For example, it introduced the Core Web Vitals algorithms before Google even announced their rollout.

Users are able to see exactly when these algorithms start correlating in the search results as the algorithms are constantly adjusted.

Market Brew Bias / Weight Calibration Process

Predict Rankings

Users can test their website changes in the model and can immediately predict SEO rankings, months before those changes show up in the industry leading rank trackers.

Test Website Changes in the Search Engine Model

Transparent

With search engine modeling, clients can expose ranking factors and see exactly why one webpage was selected over another.

Accurate

We utilize a genetic algorithm to calibrate each search engine model. Each modeled algorithm is adjusted to behave like it does in the corresponding target search engine environment.

Intelligent

The most advanced SEO testing platform in the industry. Every line of code has been optimized for speed and efficiency. User workflows streamlined to maximize your team's ROI.

Predictive

Market Brew users can make and test optimizations, and forecast SEO rankings, typically more than 60 days ahead of industry leading rank trackers.

leaders choose Market Brew

What Leaders Think About Market Brew

For one client, within 3 weeks, we were able to get them from position 80 to position 1 on Google, and that honestly blew us all away.

Chris Pahor

Neural Digital

We saw a huge spike in traffic...highly recommend it, one of the best marketing investments I've made.

Dan Laufer

Founder of RentLingo and Former Head of Growth, Nextdoor

Everyone who's doing Enterprise SEO should look at Market Brew. I've really fallen in love with their adaptive model approach.

Joe Sinkwitz

CEO of Intellifluence

I've used it for several years in client sites and in-house...couldn't give Market Brew a higher recommendation.

Josh Hinds

Sr. SEO Strategist

Market Brew is like if Google Search Engineers had built a platform to show us exactly what Google wants to see.

Aaron Kronis

Sr. SEO Strategist

What are the Top Features of SEO Software Currently on the Market?

There are a number of different SEO software options available on the market, each with their own set of features and capabilities.

Some of the top features of the best SEO software currently on the market include:
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Keyword research and analysis: The ability to research and analyze keywords is crucial for any SEO strategy. The best SEO software will allow users to identify high-performing keywords, track their performance over time, and make data-driven decisions about which keywords to target.
On-page optimization: On-page optimization is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. The best SEO software will have features that help users optimize their titles, meta tags, headings, and other on-page elements.
Backlink analysis: Backlinks are an important factor in SEO, as they indicate to search engines that other websites consider the content on a particular site to be valuable. The best SEO software will allow users to analyze their backlinks, identify potential link-building opportunities, and track the effectiveness of their link-building efforts.
Site auditing: Site auditing is the process of analyzing a website's structure, content, and performance in order to identify areas for improvement. The best SEO software will provide detailed site audits, highlighting potential issues such as broken links, duplicate content, and slow-loading pages.
Rank tracking: Rank tracking is the process of monitoring a website's position in search engine results pages (SERPs) for specific keywords. The best SEO software will allow users to track their rankings over time, compare their performance against competitors, and make data-driven decisions about their SEO strategy.
Social media integration: Social media plays a crucial role in any digital marketing strategy, and the best SEO software will have features that help users integrate their SEO efforts with their social media efforts. This could include features such as social media monitoring, social media analytics, and the ability to schedule posts across multiple social media platforms.
Reporting and analytics: The ability to generate detailed reports and analytics is crucial for understanding the performance of an SEO strategy. The best SEO software will provide a wide range of metrics, such as traffic, conversion rates, and ROI, and allow users to create custom reports and export data in various formats.
Cloud-based and Mobile optimization: The best SEO software will be cloud-based, allowing users to access their data and tools from any device with an internet connection. It will also be optimized for mobile devices, as more and more people are accessing the internet via mobile devices.
Collaboration and White-label reporting: The best SEO software will allow multiple users to access the same account, and collaborate on campaigns and projects. It will also allow white-label reporting, which is the ability to create and share reports with clients, without revealing the software used.
Integration with other tools and platforms: The best SEO software will integrate with other tools and platforms, such as Google Analytics, Google Search Console, and SEMrush, allowing users to access a wide range of data and insights in one place.

Overall, the best SEO software will be able to provide a comprehensive set of features that help users research keywords, optimize their website for search engines, track their performance, and make data-driven decisions about their SEO strategy.

Market Brew is one of the most advanced SEO software platforms because it is one of the most accurate search engine modeling tools. In addition, it has many of the features of the top SEO software platforms listed above.

What Makes the Best SEO Software?

Search engine optimization (SEO) software is a valuable tool for businesses and individuals looking to improve their online visibility and search engine rankings. With the growing importance of digital marketing, having the right SEO software is crucial for success.

But what makes an SEO software the best?
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First and foremost, the best SEO software should have a comprehensive set of features that can help users with all aspects of SEO, from keyword research and analysis to backlink analysis and link building. This includes tools for tracking and reporting on website performance, as well as the ability to integrate with other digital marketing tools.

Another important aspect of the best SEO software is its ability to improve search engine rankings. This can be achieved through a variety of methods, such as optimizing website content and meta tags, building high-quality backlinks, and identifying and resolving technical issues on the website.

The best SEO software should also have a user-friendly interface that makes it easy for users to navigate and understand the various SEO testing features and tools. It should also provide clear and detailed instructions on how to use each feature, as well as provide access to a support team to answer any questions or concerns.

Another important feature of the best SEO software is its ability to provide accurate and up-to-date data and analysis. New technologies like Entity SEO and the ability to analyze JavaScript should be included. Users should be able to make quick and informed decisions about their SEO strategy based on the latest available metrics.

Finally, the best SEO software should be able to adapt and evolve with the constantly changing landscape of search engines and digital marketing. This means regular updates and new features, as well as the ability to stay current with the latest SEO best practices and trends.

In conclusion, the best SEO software is one that provides a comprehensive set of features, can improve search engine rankings, has a user-friendly interface, provides accurate and up-to-date data and analysis, and adapts to the changing landscape of search engines and digital marketing. By looking for these key features, businesses and individuals can ensure that they are getting the most out of their SEO software and achieving the best possible results for their online presence.

How Leading SEO Software Platforms Offer Competitor Research

Leading SEO software offers a comprehensive solution for competitor analysis, providing businesses with the tools they need to stay ahead of the competition.

These tools are not just a bunch of isolated features, but rather a cohesive set of tools designed to give businesses a holistic view of the competitive landscape.
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One of the key features of leading SEO software is the ability to track and monitor competitors' websites. This includes analyzing their keywords, backlinks, and other SEO metrics. This allows businesses to identify gaps in their own SEO strategy and make adjustments as needed. For example, if a competitor is consistently ranking well for certain keywords, businesses can use this information to identify and target those keywords for their own website.

One of the major fallacies of most SEO software today is that the highest ranking site is the site that is ranking the highest in every search engine algorithm. This couldn't be further from the truth. Think of the top ranking sites as the ones that are the most consistent performers across all algorithms. The top SEO software platforms will be able to isolate the outperformers for each algorithm so your team can chase the right goal.

Leading SEO software also offers tools for analyzing the backlinks of competitors. This includes identifying the sources of their backlinks and the types of content that are attracting links. This information can be used to improve the quality and relevance of a business's own content, as well as to identify potential link building opportunities.

In order to provide the most accurate data, leading SEO software should analyze data at the first principles level. For example, the data granularity should be at the individual link level, with the ability to determine the link equity based on calibrated link algorithms. This first principles approach creates an SEO software that is able to provide an accurate picture of things like a true link graph, which is the cornerstone of any search engine.

Overall, leading SEO software offers a comprehensive set of tools for competitor analysis that goes beyond a bunch of isolated features. These tools work together to give businesses a holistic view of the competitive landscape and provide actionable insights that can be used to improve their own SEO strategy.

By using these tools, businesses can stay ahead of the competition and achieve better results from their SEO efforts.

The SEO Software Testing Platform