The update has big implications for SEO. Ranking highly in search engine results is no longer just about having quality content. SEO now needs to consider the user experience in order to be successful. Businesses will need to keep up with the changes if they want to stay competitive.
The Page Experience update focuses on five core elements of a website. To ensure a good page experience, webmasters need to make sure their websites are fast, secure, mobile-friendly, and also optimize their content for user engagement.
First, page loading speed needs to be taken into account. Pages that take longer than a few seconds to load can significantly hurt a website’s rankings. Webmasters should keep page loading speed in mind during the design process, and also use tools to help optimize their websites.
Second, websites need to be secure. HTTPS is a security protocol that ensures all data exchanged between the server and browser is encrypted and secure. For sites that do not focus on sensitive user data, such as customer details, upgraded security may not be necessary. However, if a website focuses on eCommerce, or includes any kind of sensitive customer information, having advanced security measures in place is essential to maintain ranking in search engines.
Third, webmasters need to ensure that their websites are optimized for mobile. The majority of internet traffic comes from mobile devices, so it makes sense to ensure that websites are optimized for these devices. This means using responsive design styles, minimizing page loading times, and providing a better overall user experience.
Fourth, content should be optimized with the desired user journey in mind. Content should be tailored to offer a great experience for the user, and make sure that they stay on your website for longer. This means breaking up long blocks of text, using visuals, including hyperlinks, and other methods to make sure users find the content interesting and engaging.
Finally, attention should be paid to the overall user experience. It is often easy to overlook simple elements such as easy navigability, site mapping, and using a design that clarifies hierarchy, but these small elements can help boost your page’s performance in search algorithms.
Overall, the Page Experience Update from Google is a game changer. By taking into account the overall user experience, Google is trying to make sure that their search engine results are more relevant than ever before. With the right approach to SEO, businesses can make sure that their websites rank highly in search results and offer their users a great experience.