Expertise refers to the knowledge and skill of the content creators of the website. For SEO professionals, this means that even the most well-written content will still be below par if it does not contain the authority and trustworthiness needed to support its claims. Content should be backed up with facts, statistics, and relevant research to appear authoritative.
Authority means that content comes from reliable, reputable sources. If a website fails to establish proper authority, search engines may ignore it or rank it lower in SERP’s. Credibility in website content is established by other reliable sources such as newspapers, blogs, and books.
Finally, trustworthiness is the degree to which readers find content trustworthy. For this, search engines may see what type of reviews the website has received, or if other websites have linked back to the content. All three of these criteria must be met in order for a website to properly meet Google's EAT requirements and rank higher in SERP’s.
EAT undoubtedly brings… immense benefits to SEO, although it is not the only factor they should pay attention to. Adhering to the EAT model has several advantages, such as higher website rankings, more targeted traffic, and improved user experience.
First, websites that adhere to the EAT model will rank high in search contributions in order to be positioned high in SERP’s. As a result, more people are likely to find and visit the website due to the elevated search engine ranking. This can drive traffic to the website and boost sales.
Second, websites should target their content to meet the EAT model in order to appeal more to customers. By doing this, they are likely to reach their target audience more effectively, thus leading to higher clickthrough rates and more conversions. Furthermore, websites that meet the EAT model are more likely to gain customer loyalty, as they are considered more reliable and trustworthy.
Third, websites that adhere to the EAT model provide a better user experience. People trust and value content that is offered by websites that follow the EAT model. The content should be interesting, useful, and accurate, and should be easy to understand. This way, people find the content more engaging, leading to increased customer engagement and better customer satisfaction.
Therefore, Google’s EAT model can provide huge benefits for search engine optimization. It helps websites rank higher in SERP’s, target their audience more effectively, and provide better user experience. As such, it is important for SEO professionals to pay attention to Google’s EAT guidelines and to ensure that their websites meet the requirements set by Google.