A search quality rater will evaluate websites based on criteria such as the quality of their content, the relevancy of the content to what topics are being searched for, the structure of the website, its navigation, and the overall user experience. In order to assess this, a rater looks at the overall website structure, navigation, and content, which should all be of exceptional quality.
One way the search quality rater guidelines approach site quality is by looking at the quality of the written content. This is where the content should have been written without any typos, spelling or grammatical mistakes, as well as ensuring it is tailored to target the audience. Furthermore, it should offer information that is relevant to the search terms used and relevant to what the user is searching for. Providing compelling, engaging and informative articles within the website should also be taken into account when assessing the quality of the content.
Another way the search quality rater guidelines approach site quality is by assessing how easy the website is to navigate. This way, visitors to the website can move around the website quickly and effectively and find exactly what they are looking for. The website’s website should be easy to read and understand, making it a pleasant and enjoyable experience for users.
The quality rater should also asses the website's overall technical structure, looking at items such as the website's loading speed, whether it is secured correctly with an SSL certificate, and whether it is using modern web technologies, such as HTML5. These technical elements make a huge difference to the site's overall quality, as sites which are not adequately optimised or secure can have a noticeable impact on the user experience.
Finally, the search quality rater guidelines approach site quality by looking at how well the website caters to its target audience, as well as its compatibility across multiple devices. It is important to ensure the website not only looks great but also works on both mobile devices and desktop screens. This helps to ensure users have a positive experience and can access the website correctly regardless of the device they are using.
Overall, the search quality rater guidelines provide an effective way to assess the quality of a website and can be highly advantageous to any website owner. The guidelines are an essential part of the SEO process and should be followed should be carried out by those looking to achieve a top ranking on the SERPs.