Google loves how responsive design makes the user experience better. With responsive design, users can view, interact with, and navigate your website better on all devices. The site looks great and works better on a mobile device, tablet, or laptop; providing a great user experience. This leads to customers staying on your website for longer, decreasing bounce rate, and increasing engagement.
Search engine crawlers are better able to crawl and index a website with a responsive design, allowing robots to reach the content more easily and quickly. This can improve your rankings in the SERPs and make your content appear higher in search.
Responsive design helps improve the loading speed of your website on all devices. When your website is faster on all devices, it clearly benefits search engine ranking. Google rewards webpages with a faster loading speed and ranks them higher in the search engine results.
Apart from improving the user experience, responsive design also makes sure that your website is performing well in different countries, and regions. Responsive design helps you target international users, improve CTR and engagement rates, and contribute to SEO efforts without having to create separate websites.
Responsive design also helps you avoid duplicate content, as the same content is served on one link instead of several. This eliminates the risk of Google penalizing your website for duplicate content.
Finally, responsive design makes it easier to implement SEO best practices. SEO friendly URL's, keywords, quality content, alt tags, navigation structure can all be implemented into one site design rather than having to be replicated on multiple sites.
In conclusion, responsive design is necessary for SEO best practices. This helps improve user experience and engagement, increases loading speed, allows for better mobile targeting, prevents duplicate content, and makes it easier to implement SEO best practices.